NLP stands for Neuro-Linguistic Programming a very fancy way of saying 'the understanding how our mind's function in terms of language and communication.' So how is this relevant to website design?

If we can take the time to understand how our customer thinks and 'what makes them click' then we can more easily convert a visitor into a customer. There are in effect lots of things that we can build into the design of a website to appeal to a visitor's unconscious mind and thus influence their behaviour.  From the simple "call to action" to "the power of social validation" and "invoking scarcity". These techniques are used by marketing and advertising campaigns the world over, and there is no reason why they can't work for you.

As qualified NLP Practitioners and professional website designers, we are in the unique position to help guide you through the techniques and tricks that will appeal to your website's audience.