Online Directories are your friend, especially the FREE ones !

Not only do they provide an extra way to get visitors to find out about your company and your website,  they are also useful for improving your search engine ratings. Search Engines like Google work on the premise of providing useful relevant content to the would be searcher. A lot of what they do to determine this is top secret, BUT we do know that popularity counts ! Popularity can be measured in two ways, 1. how many people visit your site, 2. how many people are talking about your site. It is the second one that we can help control.

Google perceives people to be "talking" about your site if they put a hyperlink to your website from theirs. The very best way to achieve this, is to get your peers, suppliers, partners etc to put links to your website on their own websites (these are called 'link backs'). These are the best form of 'link-backs'  as this websites that the links appear on will be directly relevant content to what you do. BUT we can also get all of the online directories also to provide links to your site by registering your company's details with them, and whilst the content may not be as relevant, they certainly will have a lot of visitors and you will in effect be able to 'borrow their popularity'....

Another way you can boost your "link backs" is to be active in social media like Twitter and Facebook, providing useful, interesting content that other people want to share by linking back to you and your website.

We can help advise you on which online directories to register with, and how to build a social media campaign.